AMAZON PPC MANAGEMENT
Turn Ad Spend Into Profitable Growth
Most Amazon sellers waste up to 40% of their PPC budget on irrelevant clicks, broad match bleeding, and campaigns nobody's watching. We fix that - manually building, optimizing, and scaling your Sponsored Products, Brands, and Display campaigns so every dollar drives real revenue.
THE PROBLEM
Your PPC Account Is Probably Leaking Money
We audit dozens of Amazon ad accounts every month. The pattern is always the same: auto campaigns running unchecked, search terms bleeding into the wrong ad groups, bids set once and forgotten, and no negative keyword strategy. The result? High ACoS, low TACoS, and a growing sense that Amazon ads just don't work for your brand.
- Auto campaigns spending on irrelevant search terms for months
- No separation between branded, category, and competitor traffic
- Bids that haven't been touched in weeks (or months)
- Zero dayparting - paying the same CPC at 3 AM as at 3 PM
- No search term harvesting or negative keyword strategy
THE THREE AD TYPES
One Unified Strategy Across Three Campaign Types
Amazon gives you three distinct advertising tools. Most sellers treat them as separate silos. We orchestrate them as a single growth engine - each type feeding the others to cover your entire customer journey.
Sponsored Products
The workhorse of Amazon PPC. These keyword-targeted ads appear directly in search results and on competitor product pages, capturing shoppers with the highest purchase intent. When someone searches 'organic protein powder' and your product shows up - that's SP doing its job.
- Appears in search results & on product detail pages
- Exact, phrase, and broad match keyword targeting
- Product targeting to show on competitor listings
- Highest conversion rates of all ad types
- Drives organic ranking through sales velocity
Sponsored Brands
The prime real estate at the very top of Amazon search results. A custom headline, your brand logo, and up to three featured products - creating a billboard-style presence that builds recognition and drives traffic to your Brand Store. This is how you stop being just another listing.
- Premium top-of-search banner placement
- Custom headline with your brand story
- Video ads in search results (Sponsored Brands Video)
- Drives traffic to your Amazon Brand Store
- Builds brand recognition and customer loyalty
Sponsored Display
The only Amazon ad type that follows shoppers after they leave. Sponsored Display uses audience segments, purchase behavior, and retargeting to reach customers on and off Amazon - on sites like Twitch, IMDb, and thousands of third-party apps. This is your full-funnel closer.
- Retarget shoppers who viewed but didn't buy
- Target audiences by interests, lifestyle, and purchase behavior
- Show ads on competitor product detail pages
- Reach customers off Amazon across the web
- Contextual targeting based on content relevance
FULL-FUNNEL COVERAGE
How the Three Ad Types Work Together
Each ad type covers a different stage of the customer journey. Together, they create a closed-loop system where awareness feeds consideration, consideration drives conversion, and retargeting catches everyone in between.
Awareness
Sponsored BrandsTop-of-funnel visibility. Shoppers discover your brand through headline banners and video ads at the top of search results.
Consideration
Sponsored ProductsMid-funnel intent capture. Keyword-targeted product ads appear when shoppers are actively searching and comparing options.
Conversion
Sponsored DisplayBottom-funnel closing. Retargeting and audience ads follow shoppers who viewed your products but haven't purchased yet.
OUR PROCESS
How We Turn Chaos Into Profitable Campaigns
Every engagement starts with a deep audit and ends with a structured, scalable campaign architecture. No templates. No automation-only approaches. Real, human-driven optimization.
Deep Audit & Campaign Architecture
We dissect your existing account - every campaign, ad group, search term report, and placement - to map exactly where money is being wasted and where opportunities are hiding. Then we rebuild from scratch with clean, granular architecture: branded campaigns separated from category, competitor campaigns isolated, and each ad group tightly themed.
Keyword Research & Match Type Strategy
We mine search term reports, use reverse-ASIN tools, analyze competitor keywords, and study Amazon's autocomplete to build exhaustive keyword lists. Each keyword gets assigned to the right match type - exact for proven converters, phrase for discovery, broad for new opportunities. And aggressive negative keyword lists ensure you never pay for irrelevant traffic.
Daily Bid Optimization & Budget Allocation
Not weekly. Not automated rules. Daily, manual bid adjustments based on real performance data. We adjust bids by placement (top-of-search vs. rest-of-search vs. product pages), implement dayparting to reduce spend during low-conversion hours, and shift budgets from underperformers to winners in real time.
Creative Testing & Ad Copy Optimization
For Sponsored Brands and Display, creative matters. We A/B test headlines, product selections, lifestyle images, and video content. We test different value propositions - price vs. quality vs. social proof - and let the data decide what resonates with your audience.
Reporting, Insights & Scaling
Weekly reports that actually mean something - not just data dumps. We track ACoS, TACoS, conversion rate, organic rank movement, and new-to-brand metrics. When we find winners, we scale them. When we find losers, we kill them fast. Full transparency, always.
THE DIFFERENCE
What Changes When We Take Over
THE RESULTS
What This Actually Does for Your Business
ACoS Drops Dramatically
By eliminating wasted spend, tightening keyword targeting, and optimizing bids at the placement level, most accounts see ACoS reductions of 30-50% within the first 60 days.
Organic Rankings Climb
PPC-driven sales velocity is the fastest way to improve organic keyword rankings on Amazon. Better rankings mean more free traffic - compounding your investment over time.
Revenue Scales Predictably
With proper campaign architecture, scaling isn't guesswork. We know exactly which campaigns to increase budgets on and when, creating predictable, profitable top-line growth.
TACoS Improves Over Time
As organic rankings improve from PPC-driven velocity, your total advertising cost of sale decreases naturally - you spend less on ads while revenue continues to grow.
Every Dollar Is Accountable
No more mystery spend. You'll know exactly where every ad dollar went, what it produced, and why we made the decisions we did. Full audit trail, full transparency.
Competitive Intelligence Built In
Our keyword and targeting strategy doubles as competitive research. We track which competitors are bidding on your terms, their estimated spend, and where you can outmaneuver them.